In addition to the original Prada line, the company introduced the Miu Miu collection, a lower-priced line aimed at a younger audience, in 1992. The Miu Miu line, which shares Miuccia Prada's nickname, emphasizes earthy colors and a less haute couture look, evoking an overall more bohemian style. In its advertising campaigns, waif-like models in "home photo" poses further the look. Miu Miu clothing is often simple, and evokes a continual image of high-end vintage items. It was followed by the Prada Sport collection.
Miu Miu is a clothing line from the Prada fashion house, begun in 1992, and headed by Miuccia Prada. 'Miu Miu' is Miuccia Prada's nickname, for which she chose to name the collection.
The line is well-known for its clean and stylish designs, as well as the use of fine materials.
Actress Lindsay Lohan is the current face of Miu Miu, following in the footsteps of Chinese actress Zhou Xun. She will feature in ads for the line's spring 2007 collection.
